Willison on the Generationship podcast, making the case that blogging has more influence now than at any point since the late 2000s. His argument: so few people publish substantive content on their own domains that anyone who does has outsized impact. The SEO benefits have come back because nobody else is competing for them.

His TIL (Today I Learned) blog is a great model — the barrier to publish is simply “did I learn something?” Most entries take 10-15 minutes. The compound effect of doing that consistently for years is enormous.